Brands We Carry


Electra is primarily known for their beach cruisers, which are some of the most stylish and detail oriented on the market. Additionally, Electra’s line of Townie bicycles offer riders “Flat Foot Technology,” which allows previously unheard of comfort and stability. Year after year the Townie continues to be the bike of choice for the rider looking for a lightweight, stable, and supremely comfortable ride. Visit Electra’s website


Felt has quickly become the brand of choice for the discerning cyclists.  From affordable cyclocross bikes to road bikes.    Felt stays on the cutting edge of bicycle production. Visit Felt’s website


We’re very proud to present the newest addition to our line up, Giant. Offering a complete line up of Adventure, Road, Mountain, Comfort and Juvenile bikes, there is a Giant for you. With state of the art carbon processes in their racing and tri bikes, to their revolutionary full suspension mountain bikes, through to their complete line of recreational hybrids, Giant is poised to become one of our most popular brands. Visit Giants website


At Wersell’s, we have carried Jamis for over 30 years, and they continue to offer phenominal quality and value. Jamis is best known for their award-winning mountain bike designs, but also offer top-notch adventure, road and hybrid bikes.   The Jamis Coda hybrid, in particular, has been a perennial favorite for its comfortable ride.   The Renegade series, a bike that is ready to go anywhere!   Visit Jamis’s website


Kona is one of the most respected names in mountain biking, offering everything from ultra-light cross-country race bikes, to recreational trail bikes, to virtually indestructable freeride and dirt jumping bikes. Visit Kona’s website


Raleigh has been around for over 100 years, and they continue to set the standard in comfort, value, and performance. For 2006, Raleigh debuted their line of Cadent Road bikes, a road bike with an upright geometry and an easy riding position. Raleigh also makes the extremely comfortable Route and Detour line of hybrid bikes, perfect for the cyclist on a budget who still wants a high performance machine. In addition to the hybrids, Raleigh offers the Venture line of comfort bikes, which feature a plush, comfortable ride at a very attractive price. Raleigh offers road, mountain, hybrid, comfort, beach cruiser, tandem, and children’s bikes. Visit Raleigh’s website


Subrosa- suhb roh-zuh: Meaning under the rose. Throughout history a rose hanging overhead was a symbol of secrecy and brotherhood. Whatever was spoken under a rose was to remain secret, sacred and subrosa. Our icon hangs high above our team and our fans.

The goal of the brand is to create complete bikes and products that are affordable, reliable, and have an attention to detail that make each piece high quality and hard to duplicate by other brands. We also use our brand as a way to spread the BMX lifestyle and attitude to the world.